From our family to your fridge
Kevin Roesch
Founder at I Am Nutrition
NASM Certified Personal Trainer (NASM-CPT)
USA Weightlifting Level 1
Working Against Gravity (WAG) Level 1 Nutrition Coach
Kevin has been an athlete from a young age, competing in travel leagues and collegiate club sports to local competitions, races and rec leagues as an adult. He loves to push his body in new ways, trying many different sports from soccer, basketball, football, volleyball, distance running, CrossFit, Olympic Weightlifting to his latest interest in body building.
I Am Nutrition was born from the idea that you are what you eat, but that’s not all you are.
Food is an important input in bringing you closer to who you want to be. Not because of the food itself, but how it fuels you for all the pastimes and dreams that make for a full life. Food should support the main thing, not distract from it. That’s why Kevin’s nutrition approach is thoughtful but realistic. Recipes are mindful of macronutrients, ingredient sourcing and toxin avoidance, while optimizing for taste and price.
Jessi Roesch
Founder & CEO at Downland
CrossFit Level 2 Trainer
5th Place Texas State Olympic Weightlifting (2024 W35 59kg)
Jessi never considered herself an athlete. She dabbled in cheerleading, dance, pole vaulting and softball growing up. As an adult, she took up distance running due to the low barrier to entry and completed half marathons, long-distance relays and obstacle course races.
At Kevin’s urging, she tried CrossFit in 2016 and has stuck with it ever since. The variety, strength training and focus on function keeps her coming back. She began coaching in 2018, earning certifications as a CrossFit Level 1 and Level 2 Trainer.
Direct yet supportive, Jessi’s here to correct and cheer. Think of her as the Gandalf to your Frodo, helping you find the athlete that’s been in you all along. Jessi helps athletes with a range of abilities, but especially loves working with beginners, and athletes focused on functional fitness, strength training, Olympic weightlifting, and injury prevention/recovery.
Jessi is the founder & CEO of Downland, a marketplace matching landowners with climate-smart land stewards to produce nutritious food and restore landscapes. She speaks, writes and consults about the intersection of nature and nourishment. Learn more about her work at jessifresh.com or on LinkedIn.